
is a serial entrepreneur, API innovator, and digital asset investor with nearly 20 years of experience building impactful businesses. From co-founding GEM Studio—helping Croatian companies create their first-ever websites—to leading WhoAPI, an API platform trusted by Fortune 500 companies, Goran has built a career at the intersection of technology and entrepreneurship.
In December 2024, Goran joined Flippa as a regional business broker, drawing on his expertise in managing and monetizing digital assets. Over the years, he has built and sold a portfolio of revenue-generating websites, investing $50,000 in acquisitions and $15,000 in improvements, resulting in $100,000 in total revenue. As the founder and CEO of WhoAPI, he scaled the SaaS business to generate a modest six-figure annual revenue, serving global companies.
Goran has raised venture capital from 500 Global and other notable investors and authored industry-leading domain name research read by tens of thousands worldwide. A key highlight of his career was winning the GOAP Zagreb startup pitch competition in 2012, where he presented to 300 industry peers and secured the top spot against 20 competitors, including Rimac Automobili.
As a speaker and lecturer, Goran has shared his expertise across Europe and Silicon Valley, delivering insights on startups, APIs, and domain investing. Whether scaling a SaaS business, optimizing digital asset portfolios, or advising clients through Flippa, he is passionate about creating value through innovation and entrepreneurship.